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Jason's Blog

Brands and COVID-19

During a state of emergency, we all move into wartime mode. In this war against COVID19, the front-line soldiers are the nurses and doctors treating …

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Jason's Blog

From Digital Ad Guy to Professor

It’s fitting that my first post on this blog was inspired by the recent story from CBC about being in advertising past the age of …

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The Art of Choosing Book Cover
Book Recommendations

The Art of Choosing

Seems such an obvious pick for marketers; figuring out what makes people choose one thing over another. I love it when academics can write for …

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Lego Bricks in Wall
Jason's Blog

Lego to fix buildings

An artist used lego bricks used to fill in holes in real buildings. Amazing art project and great free product placement for Lego. Lego Fill

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Jason's Blog

Tide will do your laundry

What’s a brand to do in a mature market? Add a service. Tide is rolling out laundry service in various locations around the US. But …

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Jason's Blog

What’s the Deal with Fancy Water Bottles?

S’well, Yeti, Sigg. They’ve become the new millennial status symbols. They…hold our water and keep it cold. So why are we spending up to $50 …

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Jason's Blog

Tesla Outsold Mercedes, Acura, Infiniti, and Audi in USA

Elon Musk needs a win these days. Looks like Tesla is now the preferred luxury car for US buyers. Electric Luxe

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Jason's Blog

Hulu Testing out Pause Ads

One of the big features of on-demand programming is less ads. One less acknowledged features of on-demand programming is the ability to press pause when …

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Jason's Blog

Why Grocery Delivery is so Hard

It’s the one sector that’s resisting e-commerce. The logistics are complicated and the major players are still struggling to figure out how to make the …

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Jason's Blog

What Chinese Platforms can Teach the West!

Facebook earns 98% of its revenue from ads. Twitter earns 85% from ads. Tencent earns only 17% of revenue from ads. See how Chinese platforms …

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Jason's Blog

Data Driven Retail

Nike created its first store with merchandise tailored to local tastes based on online orders Nike app data. Amazon, Warby Parker, and Alibaba are doing …

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Jason's Blog

Adidas Finds it’s Cause

Nike endorsed Colin Kaepernick back in September and now Addidas has found its cause. Only recycled plastic by 2024. These shoes were once a bag

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Jason's Blog

Interesting technology integrations

Intelligent voices in cars, AR lessons for med students, all digital sign supermarkets and more. Useful Tech

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Jason's Blog

Fixed Mindsets and Statistics

When you express things in terms of probability percentages and you offer more than one base rate e.g. Heroin addicts make up 0.01% of the …

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Jason's Blog

Nike Scores Again

Hot off the Colin Kapernick contract. Nike keeps showing it’s a company that stands for something by signing Justin Gallegos, an athlete with cerebral palsy. …

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Jason's Blog

Mailchimp’s New Look

Nothing about Mailchimp’s new brand uses slick design to point to the company’s maturity.Rather than going sleek, mailchimp is doubling down on quirkiness. Subject: Mailchimp …

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Jason's Blog

Walmart’s New Grocery Vending Machines

Walmart is testing kiosks that quickly retrieves a customer’s grocery order in seconds. Wonder if this could turn into a convenience play where customers who …

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Jason's Blog

Nike+Colin Kaepernick

There’s plenty of coverage on Nike taking on Colin Kaepernick but my favourite comes from Scott Galloway Writeup Video

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Jason's Blog

Nielsen Provides Brand Effect to Spotify Advertisers

So they listened to your ad; maybe they clicked through. But did it have a positive impact on the brand? Now Spotify advertisers will find …

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Jason's Blog

Impossible Foods go to White Castle

Impossible Food’s heme filled meatless Impossible Burger will now be featured at every single White Castle. A big step toward the meatless burger going mainstream …

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